Kadus gives vibrant colour results and durability. The product contains a combination of conditioning components tegin, lanolin and also vitamin C of the AHA fruit acid (Alpha Hydroxide Acid), along with Keratin Liquid for superb condition and shine. The colour pigments are smaller allowing them to penetrate deeper into the hair shaft; this allows the ammonia level to be reduced. Once the colour pigment has penetrated they develop into large colour pigments, which hold into the hair giving optimum coverage and durability (less fade).

Kadus manufactures the absolute finest hair colour in the world. Here is what you will experience when you use Selecta Premium:

 •The results you achieve precisely match the swatch charts,
which is why this colour is so easy to formulate.
 •100% grey coverage each and every time
 •Keratin protein in the developer, strengthens the hair during
the colouring process
 •Beautiful, shiny hair that holds its hair colour
 •11 level one-step blondes that eliminate brassiness